I think I may just be an advertisers dream. When they are sitting around the table having a big pow wow over some brilliant new campaign, I am sure it is my face they see. I reckon this one will really get her, they snicker to each other with a greedy gleam in their eye. Why I hear you ask, do I think this? Well its simple- advertising really works on me.
For instance: driving along singing a song, thinking about what I have to do today etc etc. “hello!” what’s that , a billboard advertising KFC. Well now all I feel like is KFC. I could possibly perish this very minute, such is my new craving for the previously unthought about kfc. Even though I know there is a snowflakes chance in hell I will actually go and buy KFC, the thought has been planted in my head- hence advertising works.
Then flicking through catalogues (like heroin to a drug addict) I see the following statement in a Target catalogue- “Happiness is dresses” Oh. My. God. It’s been there all along, staring me in the face. All these years searching for elusive happiness and all I had to do was wear a dress!! Right, off to buy some flirty, fun little frocks . I mean, my happiness is at stake after all. .What husband could possible deny his wife buying happiness for goodness sake.
Now another form of advertising that is guaranteed to suck me in with the force of a Dyson vacuum cleaner (wow , Dyson advertising obviously made an impression somewhere along the line- oh and I own one and its awesome!) is grocery store catalogues. They beckon me with their ‘specials’ this, and their ‘1/2 price’ that’s. Now even if I have absolutely no need in the world for what they are peddling I still buy it. Justification? Its just such good value!! Wow, Pedigree Pal dog food, buy 200 get 6000 free. Yes please. No I don’t have a dog, but gee that’s great value. Oh what about 3 tins of condensed milk for $600, a saving of $3 . Well that’s just the very thing I need. You know how well weight watchers and condensed milk go together! Hang on, whats that I see? Eau de fermented yak sweat parfum is on sale for …wait for it….. half price. I start salivating. Who cares if I smell like a fetid yak. It was half price!!!!!!!
See I have a problem. The word sale to me is like the words ‘free tequila shots’ to uni students (hey its my blog- I have licence to stereotype and generalise) . Whether I need whats on offer or not, if there is a saving to be had, chances are I will buy it. And that’s exactly why informercials are banned in my house. Otherwise I would have every exercise machine, cooking appliance, acne, youth and haemmoroid cream and life insurance funeral plan known to man- and one darn impressive steak knife collection!